LinkedIn Management for Professional Services Firms in Dubai

Both, but partners usually reach further, because LinkedIn shows people's posts more widely than company pages. The company page builds credibility when buyers check the firm; partners sharing their own insights build the trust and conversations that bring work. Most firms see the best results with three to five active partners.

By drafting from short interviews and their real work, then letting them edit and approve every post. The ideas, opinions and examples are theirs; the time-consuming writing and formatting are done for them. After a few weeks the drafts sound like them, and approvals take minutes rather than hours.

Two or three posts a week from key people is a good rhythm for most firms, with the company page posting news, projects and insights once or twice a week. Consistency matters most, so choose a pace partners can keep through busy months rather than posting daily for a few weeks and stopping.

Lessons from real work, clear views on new laws and market changes, answers to common client questions, and moments from the firm's life, all without breaking confidentiality. Posts about UAE rule changes, such as corporate tax or new free zone rules, often perform well with business owners and finance heads.

Yes. Professional conduct and advertising rules apply to lawyers' posts too, such as not promising outcomes, not naming clients without consent and not soliciting in ways your regulator forbids. Regulated financial firms follow their own promotion rules. Posts are written to stay within the rules for each partner's licence.

By conversations, introductions and enquiries that start on LinkedIn, engagement from people in your target clients and referrers, and profile views from the right companies, not only likes and follower counts. Ask new clients where they first saw you, and record it, so you can see which partners and topics bring work.