Key takeaways
- Shopping ads show the product, price and store before the click, which suits shoppers comparing products.
- The feed is the campaign: accurate titles, prices, stock and images matter more than any bidding setting.
- Prices in the feed must match your website exactly, including VAT as UAE shoppers see it.
What do you need before you start?
An online store with clear product pages, a secure checkout, visible contact details, and published shipping and returns policies. Google checks all of these, and missing policies are a common reason for Merchant Center suspensions. Our e-commerce development work sets them up before any Shopping campaign goes live.
What makes a good product feed?
- Titles that start with what shoppers search: brand, product type and the key attribute, such as size or colour.
- Prices and availability that update automatically from your store.
- Clear images on a plain background, without promotional text.
- Product identifiers such as GTIN for branded products, where they exist.
- Categories and custom labels, so you can group products by margin or season.
Shopping or Performance Max?
Performance Max uses your feed across Google’s channels and is the default for many stores. Standard Shopping campaigns give more control over which searches you appear for. Many stores start with one, then split best-sellers, new arrivals and high-margin products so budgets go where they earn the most.
What are the common problems in the UAE?
Prices on the site that differ from the feed, products marked in stock that aren’t, delivery times that don’t match the website, and Arabic and English pages with different prices. Keep one source of truth in your store platform and let the feed update from it.
How do you know it’s working?
Track purchases and their value, not clicks. Compare return on ad spend by product group, check the search terms report regularly, and plan bigger budgets before Ramadan, White Friday and the Dubai Shopping Festival. Our Google Ads management reports these numbers monthly from your own account.