Google Ads for Schools and Nurseries in Dubai

Heaviest in the months before your main intake, when families compare schools and book tours, with smaller campaigns for open days, mid-year moves and families relocating to the UAE. We plan the budget around your admissions calendar and capacity, so campaigns slow down once year groups fill rather than spending on places you cannot offer.

Yes. Tour bookings and enquiry forms are tracked as conversions in Google Ads, along with calls and WhatsApp clicks. Where your admissions system allows, applications and registrations are fed back to the ad account, so campaigns learn which searches bring families who actually enrol, not just enquiries.

Curriculum, fees by year group, inspection rating, location and transport, what makes the school different, and a simple way to book a tour, all visible without hunting through the site. Add answers for relocating families, such as documents and start dates, and keep fees and ratings exactly as the regulator publishes them.

It is possible but rarely worth it: it tends to be expensive, converts poorly and can start a bidding war that raises costs for everyone. We usually focus on curriculum, area, age group and programme searches instead, where parents are open to choosing and your school can win on fit.

Yes. Parents search for nurseries near home or work, and local campaigns with clear fees, age ranges, hours and tour booking often bring enquiries quickly, especially before September and January intakes. A tight radius around each nursery keeps budget on families who could realistically attend.

Track enquiries and tour bookings as conversions, then follow each lead's source through to application and enrolment in your admissions system or CRM. Comparing cost per enrolment by campaign shows which curriculum and area searches fill places, and which bring enquiries that never turn into families.